The film industry is currently undergoing a remarkable transformation: artificial intelligence (AI) is entering the creative process. This is demonstrated by a new partnership between Lionsgate, a leading film studio, and Runway, a platform for AI-powered creative tools. Together, they are developing a new AI model that will be trained on Lionsgate’s extensive film library. This partnership is an important step in the use of AI to support filmmakers and creatives in their production processes.
Customized AI model for film production
What makes this partnership special is the development of a new AI model that is customized specifically for Lionsgate. It will be trained on the studio’s extensive portfolio, which includes more than 20,000 titles. The goal is to support directors and other creatives in creating and editing footage by using the AI to create videos that can be further edited using Runway’s suite of tools. This technology could significantly facilitate work in pre- and post-production
Michael Burns, Vice President of Lionsgate, is enthusiastic about the possibilities of AI: “We view AI as a great tool for augmenting, enhancing and supplementing our current operations“. Above all, the filmmakers themselves are already convinced of the possible applications in production.
“We view AI as a great tool for augmenting, enhancing and supplementing our current operations“
Michael Burns
AI as creative support
Runway has built its reputation on providing artists and creatives with powerful tools that accelerate the creative process and enable new forms of expression. Runway co-founder and CEO Cristóbal Valenzuela views the collaboration with Lionsgate as an important step: “The history of art is the history of technology and these new models are part of our continuous efforts to build transformative mediums for artistic and creative expression; the best stories are yet to be told.”
The history of art is the history of technology and these new models are part of our continuous efforts to build transformative mediums for artistic and creative expression; the best stories are yet to be told.
Cristóbal Valenzuela
The use of AI is not a threat, but a complement for creative minds. Valenzuela emphasizes that the models are designed to support, not replace, artistic expression.
Outlook: AI for everyone?
Runway plans to work with other studios and creatives to offer its technology to other content creators in the future. The technology could be licensed or offered as a template that can be customized. This opens up a world of new possibilities for filmmakers.
What does this mean for the future of film?
The partnership between Lionsgate and Runway is a remarkable step towards the digitalization and automation of film production. AI could not only help to reduce production costs, but also make creative processes more efficient. Nevertheless, the question remains to what extent AI will influence the creative aspect of film production. Will AIs even write scripts or direct films in the future?
One thing is clear: technology will not replace the creative process, but will support filmmakers in realizing their visions faster and more efficiently. “The best stories have yet to be told,” says Valenzuela. With AI in the creative arsenal, that could well be the case.
The collaboration between Lionsgate and Runway is an impressive example of how AI and film production could be intertwined in the future. This development raises questions, but also offers immense opportunities – especially for filmmakers who are willing to integrate new technologies into their work. Lionsgate and Runway have laid the foundation for an exciting future in which AI could play an important role in film production.
Source: https://runwayml.com/news/runway-partners-with-lionsgate
