The Super Bowl is not only the biggest sporting event in the US, but also one of the most coveted platforms for advertisers worldwide. This year, the focus was on a topic that will shape the future: artificial intelligence (AI). From humorous clips to profound narratives, the commercials addressed AI and got viewers thinking.
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AI as a central topic
The 2025 Super Bowl commercials were a striking example of how the topic of AI can inspire advertisers’ creativity. According to an article by TechCrunch, many major brands took the opportunity to tell stories that shed light on the possibilities and challenges of AI. These commercials not only entertained, but also provided food for thought on the ethical and social implications of AI.
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challenges and controversies
Although the thematic exploration of AI fascinated many viewers, there were also critical voices. Some argued that the commercials’ portrayal of AI was too superficial and did not sufficiently address the complex challenges associated with the technology. Nevertheless, this year’s Super Bowl commercials showed that AI is a topic that sparks both creativity and discussion.
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AI reaches the masses
The Super Bowl commercials in 2025 have impressively demonstrated that AI is no longer a niche product. It has found its way into the mainstream and become a central topic of conversation for both the advertising world and the general public. Brands that use AI in their stories demonstrate that this technology is not just a tool for specialists, but a ubiquitous force that influences daily life and consumer habits. It will be interesting to see how AI continues to change the way we interact with brands and what new possibilities arise from it.
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Quellen:
TechCrunch: AI-driven ads take the field during 2025 Super Bowl
The Verge: Google AI Super Bowl ad Gouda cheese
