{"id":8300,"date":"2024-06-04T22:01:18","date_gmt":"2024-06-04T20:01:18","guid":{"rendered":"https:\/\/alphaavenue.ai\/?p=8300"},"modified":"2024-09-05T16:05:23","modified_gmt":"2024-09-05T14:05:23","slug":"revolucionando-los-videos-musicales-la-influencia-de-sora-en-the-hardest-part","status":"publish","type":"post","link":"https:\/\/alphaavenue.ai\/es\/revista\/creativo\/revolucionando-los-videos-musicales-la-influencia-de-sora-en-the-hardest-part\/","title":{"rendered":"Revolucionando los v\u00eddeos musicales: La influencia de SORA en \u00abThe Hardest Part\u00bb."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El lanzamiento de \u00abThe Hardest Part\u00bb, el primer gran v\u00eddeo musical creado con el modelo SORA de OpenAI, marca un hito importante en la intersecci\u00f3n de la inteligencia artificial y el arte creativo. Rodado por Paul Trillo para el artista Washed Out, el v\u00eddeo utiliza las innovadoras capacidades de SORA para ampliar los l\u00edmites de la producci\u00f3n de v\u00eddeos musicales.<\/p>\n\n<iframe title=\"Washed Out &quot;The Hardest Part&quot;\" src=\"https:\/\/player.vimeo.com\/video\/941713443?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\r\nWashed Out \u00abLa parte m\u00e1s dif\u00edcil\u00bb\n\n<h2 class=\"wp-block-heading\">El rodaje de \u00abThe Hardest Part\u00bb<\/h2>\n\n<p class=\"wp-block-paragraph\">Paul Trillo utiliz\u00f3 SORA para crear unos 700 clips de 20 segundos. De ellos, seleccion\u00f3 55 para el v\u00eddeo final de casi cuatro minutos. El proceso incluy\u00f3 la renderizaci\u00f3n en 720P y el posterior escalado a 2K. Las transiciones entre las escenas se crearon con mensajes largos, ya que la funci\u00f3n de fundido cruzado multimodal a\u00fan no estaba disponible.<\/p>\n\n<h2 class=\"wp-block-heading\">Innovaciones en SORA: MiniClips y Prompt Engineering<\/h2>\n\n<p class=\"wp-block-paragraph\">MiniClips es una de las \u00faltimas funciones de SORA. Permite previsualizar las cuatro primeras im\u00e1genes de 8 o 32 MiniClips. Esto permite una r\u00e1pida evaluaci\u00f3n de los elementos b\u00e1sicos de una toma antes de crear un render completo. Esto reduce significativamente el tiempo y el trabajo necesarios para el proceso de prueba y error de la creaci\u00f3n de ingenier\u00eda r\u00e1pida y mejora considerablemente el flujo de trabajo creativo.<\/p>\n\n<p class=\"wp-block-paragraph\">La ingenier\u00eda de instrucciones es un aspecto importante del uso eficaz de SORA. El planteamiento de Trillo consisti\u00f3 en crear instrucciones detalladas que pudieran manejar m\u00faltiples transiciones de escena en una sola generaci\u00f3n. Por ejemplo, una de las instrucciones describ\u00eda un plano continuo que recorr\u00eda el pasillo de un instituto de los a\u00f1os ochenta, pasaba a un aula y, por \u00faltimo, a un campo de f\u00fatbol, todo ello con una est\u00e9tica cinematogr\u00e1fica de \u00e9poca.<\/p>\n\n<h2 class=\"wp-block-heading\">Costes y accesibilidad<\/h2>\n\n<p class=\"wp-block-paragraph\">El coste computacional de crear v\u00eddeos con SORA es significativo, pero se considera razonable para uso profesional. Se calcula que obtener 230 minutos de v\u00eddeo con SORA podr\u00eda costar unos 644 d\u00f3lares, sin incluir otros costes como carga, descarga y almacenamiento. Esto convierte a SORA en una herramienta potente pero costosa. Tambi\u00e9n pone de manifiesto la necesidad de una inversi\u00f3n significativa en infraestructura de IA.<\/p>\n\n<h2 class=\"wp-block-heading\">Perspectivas de futuro<\/h2>\n\n<p class=\"wp-block-paragraph\">En el futuro, se espera que SORA integre entradas multimodales (instrucciones de texto y referencias visuales) para simplificar a\u00fan m\u00e1s el proceso creativo. Este desarrollo har\u00e1 que SORA sea a\u00fan m\u00e1s accesible y potente para cineastas y otros creativos.<\/p>\n\n<h2 class=\"wp-block-heading\">La perspectiva del artista: Washed Out habla de IA y creatividad<\/h2>\n\n<p class=\"wp-block-paragraph\">Washed Out, el m\u00fasico detr\u00e1s de la canci\u00f3n \u00abThe Hardest Part\u00bb, comparti\u00f3 sus pensamientos sobre la IA en la m\u00fasica y el arte en Twitter: aclar\u00f3 que su nuevo \u00e1lbum no es un \u00ab\u00e1lbum de IA\u00bb y no contiene ning\u00fan tema relacionado con la IA. Sin embargo, tambi\u00e9n destac\u00f3 su inter\u00e9s por la ciencia y la tecnolog\u00eda y expres\u00f3 su entusiasmo por el potencial creativo de estas nuevas herramientas.<\/p>\n\n<p class=\"wp-block-paragraph\">Washed Out respeta las preocupaciones suscitadas por la IA y subraya la necesidad de un uso responsable de sus herramientas. En su opini\u00f3n, el v\u00eddeo musical es una oportunidad para estimular el debate sobre el uso responsable de la IA en la industria creativa.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00abThe Hardest Part\u00bb no es s\u00f3lo un logro t\u00e9cnico. Nos da una idea del futuro de los procesos creativos impulsados por la IA. El desarrollo ulterior de SORA promete dimensiones completamente nuevas de creatividad y mayor eficacia en la producci\u00f3n de v\u00eddeo. Los debates y perspectivas en torno a este proyecto subrayan la importancia de un planteamiento equilibrado y responsable de la IA en las artes.<\/p>\n\n<h3 class=\"wp-block-heading\">Fuentes:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.fxguide.com\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.fxguide.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/x.com\/realwashedout\/status\/1787591105116279119\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/x.com\/realwashedout\/status\/1787591105116279119<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El lanzamiento de \u00abThe Hardest Part\u00bb, el primer gran v\u00eddeo musical creado con el modelo SORA de OpenAI, marca un hito importante en la intersecci\u00f3n de la inteligencia artificial y el arte creativo. Rodado por Paul Trillo para el artista Washed Out, el v\u00eddeo utiliza las innovadoras capacidades de SORA para ampliar los l\u00edmites de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[98],"tags":[],"class_list":["post-8300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativo"],"acf":[],"calluna_seo":{"plugin":"rank-math","title":"","description":"","focus_keyword":"ki v\u00eddeos musicales","robots":[]},"spectra_custom_meta":{"rank_math_internal_links_processed":["1"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"rank_math_focus_keyword":["ki v\u00eddeos musicales"],"_thumbnail_id":["8301"],"_last_translation_edit_mode":["native-editor"],"_oembed_6c7fead15db61ef0a7918ee65146935f":["<iframe title=\"Washed Out &quot;The Hardest Part&quot;\" src=\"https:\/\/player.vimeo.com\/video\/941713443?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>"],"_oembed_time_6c7fead15db61ef0a7918ee65146935f":["1725545115"],"_edit_lock":["1725545124:6"],"_encloseme":["1"],"rank_math_schema_NewsArticle":["a:9:{s:8:\"headline\";s:11:\"%seo_title%\";s:11:\"description\";s:17:\"%seo_description%\";s:13:\"datePublished\";s:20:\"%date(Y-m-dTH:i:sP)%\";s:12:\"dateModified\";s:24:\"%modified(Y-m-dTH:i:sP)%\";s:8:\"keywords\";s:10:\"%keywords%\";s:5:\"image\";a:2:{s:5:\"@type\";s:11:\"ImageObject\";s:3:\"url\";s:16:\"%post_thumbnail%\";}s:6:\"author\";a:2:{s:5:\"@type\";s:6:\"Person\";s:4:\"name\";s:6:\"%name%\";}s:5:\"@type\";s:11:\"NewsArticle\";s:8:\"metadata\";a:3:{s:5:\"title\";s:9:\"Art\u00edculo\";s:4:\"type\";s:8:\"template\";s:9:\"isPrimary\";b:1;}}"],"rank_math_schema_VideoObject":["a:12:{s:5:\"@type\";s:11:\"VideoObject\";s:8:\"metadata\";a:8:{s:5:\"title\";s:5:\"Video\";s:4:\"type\";s:8:\"template\";s:9:\"shortcode\";s:15:\"s-66d9baa2b1103\";s:9:\"isPrimary\";b:1;s:23:\"reviewLocationShortcode\";s:24:\"[rank_math_rich_snippet]\";s:8:\"category\";s:12:\"%categories%\";s:4:\"tags\";s:6:\"%tags%\";s:15:\"isAutoGenerated\";b:1;}s:4:\"name\";s:29:\"Washed Out \"The Hardest Part\"\";s:11:\"description\";s:933:\"A trip and a fall down memory lane.<br \/>\n<br \/>\n\"The Hardest Part\" is from Washed Out's new album \"Notes From a Quiet Life\" out June 28th.<br \/>\n<br \/>\nThis is the first official commissioned music video collaboration between a music artist and filmmaker made with OpenAI's Sora video model.<br \/>\n<br \/>\nMoving on is the hardest part. This video is about learning to let go of a loved one and dreaming of them after they are gone. But memories are subjective, distorted mirrors of reality. For this, I leaned into the hallucinations and Sora's dream logic to explore memories that never existed. I was interested in the surreal qualities unique to Sora \/ AI that differentiate it from reality, the space between canny and uncanny, the strange details, the dream-like logic of movement that better represents this distorted mirror of memories.<br \/>\n<br \/>\nWinner of the 2024 Gold Nica award for AI at Prix Ars Electronica festival.\";s:10:\"uploadDate\";s:19:\"2024-05-01 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